Client Gifting: The importance of personalization in gifting

When it comes to gift-giving, sometimes people/companies fall short of the mark and opt for generic sentiments that lack thought and personalization. However, there is a growing understanding amongst gifting specialists, on the importance of personalization in gifting. Personalized gifts go beyond the ordinary and create a lasting impression on the recipient. They show that you have put effort and thought into a gift that truly reflects the receiver. In this blog post, we will explore why personalization is crucial when it comes to gifting -- and that the personalization needs to be about your receiver, and not the giver!

Why is personalization important?

Personalization adds a touch of uniqueness to a gift. Each time a monogramed or engraved gift is given, it shows that you have taken the time to understand the recipient and have chosen something specifically for them. A personalized gift stands out from the crowd, is one-of-a-kind, and makes the recipient feel special and valued.
Moreover, customization of gifts, enhances the emotional connection between the giver and the recipient. It creates a sense of familiarity and shows that you have an understanding of the person you are giving a gift too. This emotional connection strengthens relationships and fosters rapport.

How does personalization make a difference?

Personalized gifts have a lasting impact on the recipient. Unlike generic gifts that may be forgotten or discarded over time, personalized gifts are cherished and remembered. They have a sentimental value that goes beyond the materialistic aspect of the gift.
Furthermore, personalization adds a sense of exclusivity to the gift. It makes the recipient feel like they have received something truly unique and one-of-a-kind. This exclusivity creates a sense of pride and joy, as the recipient knows that the gift was made specifically for them.
Sometimes we hear from our clients that they are afraid to not be 'remembered' if they give a gift that doesn't have their company name or brand on it -- this couldn't be further from the truth. Gifts that are given with personalization to the client on them, are used more often and shared with others more often, thus resulting in organic referrals from your delighted clients. 
This topic can get tricky for a corporate or business giver – sending gifts with only their brand or company logo. We promise, your staff/clients/volunteers may really like your company, but they don’t want to be a walking billboard for you. Don't send a gift that is only personalized with YOUR (the giver) brand or marketing. We call that kind of gift ‘swag’ and while there is always a time and place for it, make sure that if you are ‘gifting’ something to your people, that it is truly about your people.
Need an example? Let’s say you are a realtor and getting ready for a home closing. You want to give a gift to say ‘thank you for trusting me to help you through a major life decision and transaction’ (can we let that percolate for a minute…that is some big trust they put into you!) now is the time to give something bespoke and elevated, not cheesy and smothered with your branding. Continue your genuine service by topping it off with a beautiful, meaningful, and customized to your client, gift.

Ways to personalize your gifts

There are numerous ways to add a personal touch to your gifts. One option is to customize the gift with the recipient's name, initials, or a special message. Engraving, embroidery, or monogramming are great ways to achieve this. At Mercy Forest Co. we have engraving / customization options available for almost all of our gifts. If you are not seeing personalization options available for a particular product in your basket, then we encourage you to drop us a line to see if we can help!

Let's Wrap it up

Personalization adds a touch of thoughtfulness and uniqueness to any gift. It shows that you have gone the extra mile to make the recipient feel special and valued. By personalizing your gifts, you create lasting memories and strengthen your relationships. So, the next time you're searching for the perfect gift, remember Mercy Forest Co. and the importance of bespoke gifting.