Client Gifting: Why you should be gifting your clients, staff and business partners

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In today's competitive business world, it's more important than ever to stand out from the crowd. Business owners alike, from realtors or wealth management firms, may wonder why it's important to give gifts to their clients, business partners and staff/employees. After all, you provide them with brilliant products, services, and places to work, so why should you go the extra mile and give them gifts?

Well, at Mercy Forest Co. we think there are plenty of reasons why gifting is an asset to a business, but let us give you our top 7 reasons!

1. Show appreciation

By giving gifts to your clients and staff, you show them that you appreciate their business. It's a way of saying "thank you" for choosing your company over your competitors. When clients feel appreciated, they are more likely to continue doing business with you and even refer you to others.

2. Strengthen relationships

Gift-giving is a powerful tool for building and strengthening relationships. When you give a meaningful gift to a client, it shows that you care about them as an individual, not just as a customer. This helps to create a deeper connection and fosters loyalty. In fact, recent studies have found businesses that gave gifts to their clients saw a 30% increase in customer retention.

3. Stand out from the competition

In today's competitive business world, it's important to find ways to stand out from the competition. Giving gifts to your clients is a unique way to differentiate yourself. It shows that you are willing to go above and beyond to make your clients feel special and valued.

4. Increase brand loyalty

When you give gifts to your clients, you create a positive association with your brand. Each time they use that gift, they will remember the positive experience of the gesture and will be more likely to remain loyal to your brand. This can lead to repeat business, referrals, and long-term customer relationships.

5. Generate referrals

Happy clients are more likely to refer your business to their friends, family, and colleagues. By giving gifts out of the blue to your clients, you increase the chances of them recommending your products or services to others. This is a perfect time to brand your gift with your business colors and logos. This can lead to increased exposure for your business and attracting new leads and new customers. We think there are good times and not-as-great times in your gifting strategy to brand your gifts vs. personalize them to your clients. Read out post here about personalization of gifts with Mercy Forest Co. 

6. Create a memorable experience

Gift-giving is an opportunity to create a memorable experience for your clients. When you give them a well-thought-out gift, it leaves a lasting impression. They will associate your brand with that positive experience and will be more likely to remember you in the future.

7. Foster goodwill

By giving gifts to your clients, you create a sense of goodwill. It shows that you genuinely care about their happiness and satisfaction. This can help to build a positive reputation for your business and enhance your overall brand image.
Giving simple and meaningful gifts to your clients is a powerful way to show appreciation, strengthen relationships, stand out from the competition, increase brand loyalty, generate referrals, create a memorable experience, and foster goodwill. It's an investment in your client relationships that can yield long-term benefits for your business. Mercy Forest Co. delights in getting to be a part of so many businesses and their client gifting. We are experts on creating beautiful, on brand gifts that arrive in the moment.
Don't hesitate to go the extra mile -- contact Mercy Forest Co. and see how we can help you give simple, beautiful and meaningful gifts to your clients!